Citizens Business Bank
Although Citizens Business Bank may have started off as a single office in Chino back in 1974, it has grown to one of the top rated financial institutions in the world! This is a bank that currently holds over $6 billion in assets and has a very good relationship with its customers. The main goal of this bank is to make sure that it offers the finest in financial products, as well s services, to businesses.
One thing that they count on a lot at Citizens Business Bank is, of course, leadership. According to Citizens Business Bank, they define leadership as the ability to be able to create a vision and communicate that vision with other people. When their workers can all understand the vision of the company, they can all work better to achieve that vision.
So this brings up the next question, what is the vision of Citizens Business Bank? Well to put it simply, the vision of Citizens Business Bank is to make sure that they are recognized as a premier relationship financial institution for businesses. Their vision directly supports their mission as well, which is to simply achieve superior performance and to be ranked in the top ten percent of all financial institutions in the nation. Sure this may sound easy on paper, but this is a big mission for any bank to take on.
In order to reach their goal, Citizens Business Bank actually works on five core values. These values are superior people, cost effective operation, financial strength, customer focus, and having fun. Without one of these values, the other ones fall apart. At Citizens Business Bank they feel that many of the other banks do not know how to have fun. Pretty much, this makes them seem almost “inhuman” to customers. This is not the kind of feeling that Citizens Business Bank wants to give off to their customers. They want people to trust in them and be able to count on them when they are in need.
Citizens Business Bank will be the first to tell you that having values and sticking to them is very important. The five values that Citizens Business Bank uses are the same values they have had since the start of the company back in 1974. People spend their whole lives looking for a bank that they can count on, and Citizens Business Bank is that bank for many businesses.
So what does it all come down to? Pretty much, this is a bank that wants to run a business for the people, not for the money. This is something that is rare to find in this day and age. So many people forget that, without their customers, they have no business in the first place. Whenever you are sick of being treated like another number, Citizen Business Bank is the place for you. No longer do you have to put up with the unfair way that many banks treat people, because Citizen Business Bank will not stand for it.
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